Healthcare was/is undergoing a transformation that is both complex and multifaceted. Simultaneously, Vigilance Health was transitioning away from old offerings and adding new, more relevant service lines. The pace and size of these changes put them in a very difficult position. They really needed to get out of the trenches, assess and understand the current environment, and take a good long look at everything from a 30,000 foot view. Based on my suggestion, they hired me to provide that vision in a large-scale presentation deck. The project was a massive undertaking requiring many hours of research, and even more time piecing the information together in a succinct, digestible, and easy to understand way.

I started with creating a BIG IDEA to establish an entry point. It's my way of wrapping my head around the problem (at depth) and the solution. What is the purpose? Why is their offering valuable? What are they doing that separates them from their competitors, even if it's easily overlooked nuance, and how can it be more appreciated? What is new, novel, and intriguing about what they offer? How can it be stated in a fast moving, visually attractive, high contrast way? The journey started with extensive research and many hours of thought about the subject. Then I compiled the copy, created illustrations, and curated images to communicate the problem(s) and solution(s). I used Adobe InDesign to construct the presentation deck because of its creative flexibility.