An estimated 117 million adults have one or more chronic health conditions, and one in four adults have two or more. Chronic Care Management is a service that provides non-face-to-face care in-between office visits to Medicare beneficiaries who have multiple (two or more), significant chronic conditions. Providers, health systems, and community health centers were generally unaware of the program and were missing the opportunity to generate new recurring revenue and improve their patients' health. The primary reason: they were usually too busy to reach on the phone or listen to a sales representative explain the program. I was hired to find a way to overcome this barrier, and give their sales and marketing team a more effective way to communicate the benefits of this program.

Based on prior experience with business development in this vertical and market research, I recommended creating animated explainer videos to convey and communicate these complex programs in a simple and visually attractive way. The message needed to resonate with key decision makers and appeal to their primary goals—acquiring new patients, increasing the bottom line, and improving quality measures and patient outcomes. It also needed to provide the audience with a way to digest the information when it was convenient for them, because of their heavy work load and limited time schedules.