01. The Challenge
Allocation of Resources
Elevator Studio is one of the largest influencer marketing agencies in the world with over 600 million active and engaged followers. The Agency enjoyed much success with large scale influencer and creative campaigns for national and global brands, and they did it with little to no web presence. One of the Elevator Group's goals was to expand their digital footprint and strengthen their brand identity—starting with a new visual vocabulary and agency website.
02. The Solution
Hire Freelance Designer
I was hired to give their brand some much needed attention by refreshing the logo and social media pages, establishing a color palette, articulating their solutions, and building a new agency website. The website is a one page design with a focus on differentiating them from the competition, providing a summary explanation of their services and a simple way to connect via a click to email button (rather than a full contact form). The site will also capture user information via a newsletter signup integrated with their mailing list platform.
Design Elements
Royal blue is associated with superiority. And like all blues, it can symbolize reliability, trustworthiness, and it goes well with black, white, and silver. The design motif is a unique mix of old and new utilizing black and white images with modern fonts and clean, animated icons. Overall, the site has a custom look and feel in spite of it being template based, which was important to the Elevator group.
Target Audience
The audience includes mid to large scale businesses and big brands looking for a proven content creation agency with a large scale influencer network and millions of active, engaged consumers. The secondary audience includes influencers who are interested in working with Elevator Studio.
02. The Solution
Hire Freelance Designer
I was hired to give their brand some much needed attention by refreshing the logo and social media pages, establishing a color palette, articulating their solutions, and building a new agency website. The website is a one page design with a focus on differentiating them from the competition, providing a summary explanation of their services and a simple way to connect via a click to email button (rather than a full contact form). The site will also capture user information via a newsletter signup integrated with their mailing list platform.
Design Elements
Royal blue is associated with superiority. And like all blues, it can symbolize reliability, trustworthiness, and goes well with black, white, and silver. The design motif is a unique mix of old and new utilizing black and white images with modern fonts and clean, animated icons. Overall, the site has a custom look and feel in spite of it being template based, which was important to the Elevator group.
Target Audience
The audience includes mid to large scale businesses and big brands looking for a proven content creation agency with a large scale influencer network and millions of active, engaged consumers. The secondary audience includes influencers who are interested in working with Elevator Studio.
03. The Results
Long Term Relationship
The Elevator Group was thrilled with their new agency website and loved the Brand's new color palette. They were so impressed with my work and the project completion timeline that it marked the beginning of a long term relationship and subsequent collaboration on many other projects.
03. The Results
Long Term Relationship
The Elevator Group was thrilled with their new agency website and loved the Brand's new color palette. They were so impressed with my work and the project completion timeline that it marked the beginning of a long term relationship and subsequent collaboration on many other projects.